Discussing ways in which marketers could encourage consumers making both cognitive and effective decisions Analysing consumer emotions that play an important role in effective behavior Asking probing questions to learn more about your colleagues’ views

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Affect and cognitive influence on behavior- (Marketing)

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To prepare for this key concept:

  • Review the Required below references Learning Resources.
  • Consider which factors, apart from advertisement, influenced your decision to buy the car you currently own (or the car you would like to own). You may refer, for example, to psychological, sociocultural, promotion and/or product mix influences.
  1. Discussing ways in which marketers could encourage consumers making both cognitive and effective decisions
  2. Analysing consumer emotions that play an important role in effective behavior
  3. Asking probing questions to learn more about your colleagues’ views

Extending the conversation into new but relevant areas (e.g. the influence of demographic characteristics in cognitive and affective consumer behavior, the role of mood ineffective decisions, the impact of personality, conflicts that may exist between affect and cognition, et

 

 

  1. Discussing ways in which marketers could encourage consumers making both cognitive and effective decisions
  2. Analysing consumer emotions that play an important role in effective behavior
  3. Asking probing questions to learn more about your colleagues’ views
  1. Discussing ways in which marketers could encourage consumers making both cognitive and effective decisions
  2. Analysing consumer emotions that play an important role in effective behavior
  3. Asking probing questions to learn more about your colleagues’ views

 

  1. Discussing ways in which marketers could encourage consumers making both cognitive and effective decisions
  2. Analysing consumer emotions that play an important role in effective behavior
  3. Asking probing questions to learn more about your colleagues’ views

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Get professional help in 5 minutes

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